Smartphone Barcode Scanner – Brief: Walmart added the augmented reality (AR) feature to its iPhone application that allows buyers to scan price tags with smartphone cameras to see product-to-screen comparisons, prices and customer ratings, according to company blog posts. This application links digital blue dots to each price tag to help buyers see which products they have scanned in the store aisles, as shown by the video.
Tim Sears, senior engineering manager at Walmart Labs, said the discount chain had a “big vision” for the future of scanning with AR but did not provide additional details. Walmart says the focus is on making the AR experience faster for users than loading it with visual ornaments that slow down application response time. Retailers also want to help buyers quickly compare products with features other than prices and to make product scanning more fun to improve travel within the store.
Smartphone Barcode Scanner
Insight: Walmart’s AR scanning feature in its mobile application is part of a long-term digital transformation for the world’s largest retailer, which has faced an ever-increasing threat from Amazon because the e-commerce giant expanded into physical retailing with the opening of the Amazon bookstore, Amazon Go store- cashier shop and last year’s purchase of $ 13.7 billion in Whole Foods. Walmart in August reported its best sales growth in a decade with a 40% surge in digital sales, including Walmart.com, Jet, ModCloth, Moosejaw, and Bonobos.
Previously, Walmart had explored various ways to embrace the frequent use of telephone by consumers when shopping in stores to ease pain points and provide a smoother shopping trip. It expanded the Scan & Go go application to 100 additional stores earlier this year to allow customers to pass the checkout line and instead scan, bag and pay for goods directly through their smartphone.
The company left Scan & Go in May because of low customer adoption, but quickly switched to a cellular point-of-sale system that allowed employees to call customer goods anywhere in the store, suggesting that the retail giant is serious about combining digital and cellular technology to stores and offers.
This company is one of the retailers that adds AR experience to their applications and experience in their stores. Amazon last year added the AR View feature to its iOS application, followed by an Android version in February, which allows customers to visualize how product decorations will be seen in their living space, and Lowe, Anthropologie, Ikea and Wayfair also offer similar AR stretches in the application .
Walmart’s target competitors in May added the Beauty Studio feature that uses immersive technology so people can try cosmetics on Target’s desktop and cellular websites and at kiosks in 10 retail stores, per Engadget.
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