Sam’s Club Smartphones, Walmart unveils Sam’s Club Now, its answer to Amazon Go, opening soon in Dallas

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Sam’s Club Smartphones – Image via pocketnow.com

Sam’s Club Smartphones – Walmart’s Sam-owned club will soon open the concept of a cash-free store that rivals Amazon Go. Walmart launched a new concept called Sam’s Club Now Monday which aims to bring a new shopping experience that is supported by smart phones to the competitive retail world. The store will be in Dallas, and at 32,000 square feet is very large compared to the Amazon Go location, which ranges between 1,200 and 2,300 square feet.

This technology is also a little different. As shown in the video for stores, users scan each item with their smartphone through the application. Then, when the trip is complete, the employee scans the QR code on the buyer’s cellphone and they exit the door.

Sam’s Club Smartphones

While Sam’s Club Now removes the cashier from the equation, the buyer still has to scan each item. With Amazon Go, customers take items from the shelf and walk out the door, and these items are then charged to their Amazon account.

In the blog post, Jamie Iannone, CEO of Samsclub.com and executive vice president of membership and technology, said the Dallas store, which is about a quarter of Sam’s Club’s typical size, would be a trial ground for all new types of technology being developed.

“In essence, Sam’s Club Now will become a technology laboratory that doubles as a live club, retail,” Iannone wrote. “This is where we will hatch, test, and refine technology to help determine the future of retail.”

The company did not provide an opening date for the store, although Iannone wrote “we are very close to opening this location.”

In addition to cashier-less technology, Walmart also works on smart shopping lists, augmented reality display items and electronic rack price tags that are updated automatically. The store has more than 700 cameras, which Iannone said would help companies find new ways to manage inventory. Sam’s Club Now will display an hourly change for people to pick up items after placing an order in the application.

When Walmart launched this new store concept, Amazon Go has grown rapidly in recent months. Now up to six stores in three cities – Seattle, Chicago and San Francisco, with more on the road.

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